Here’s How To Navigate Constructive Criticism
Why Accepting Constructive Criticism and Negative Feedback Can Be So Hard
Over the last seven years I have had 2 inititiatives where I’ve had to tell my clients that in spite of our exhaustive research, consumers were not intrigued by their ideas- – and the sales they were looking for probably wouldn’t out-do Queen Elizabeth’s yearly bikini budget.
Those just aren’t fun dialogues, as you can imagine.
When the truth hurts it’s sometimes because a person is:
– Fervently invested in a concept,
– Reluctant to accept the hassle of re-work, or
– Threatened by a challenge to their self-image or political standing.
That’s when instinct takes over and people either choose to ‘fight ‘ (teeth bared, driven to charge ahead regardless) or ‘flight ‘ (shielding themselves with dismissive comments or in depth rationalizations).
Either of these reactions to negative feedback are one hundred percent natural. I’ve certainly been there. You’ve no doubt been there. But when we get an objective opinion that runs in opposition to our initial plans, we should pause and step back, allow ourselves some space, survey the situation with a renewed point of view, and then decide whether accepting constructive criticism is in our best interests.
Tips for Addressing Constructive Criticism and Handling Negative Feedback More Successfully
Here are two quick tips to help in accepting constructive criticism & processing negative feedback:
1) Consider the Source.
Does the unpleasant news come from somebody with an alternative agenda or is it genuinely objective?
Let’s return to my original example. As a marketing strategy consultant, my job is to define how my client can succeed, and I do that by wrestling with an opportunity until it’s absolutely exhausted. It’s in my best interest to get highly-visible successes like Hormel Natural Choice & Colgate Sparkling White to market.
So when it comes to sifting through constructive criticism, it is smart to listen to somebody with air-tight research who knows that this bad news could cost them future business with you & others; examining the motives of the individual delivering the negative feedback will help you evaluate its viability.
2) Explore Options.
Mostly of the time, bad news is offered with a qualifier— your plan can work if some element is modified (generally your expectations or the quantity of resources needed).
How much are you willing to compromise- – and will the results still be worth it? Should you elect NOT to compromise & continue with your original idea, how much damage could you be risking to your reputation, your department, & your organization?
Accepting constructive criticism isn’t simple. If you ultimately decide to change course after carefully evaluating negative feedback, try your best not to be discouraged. Folks who think confidently & identify breakthrough ideas- – even when they initially fail to come to fruition- – can expect great things just round the bend.
Marie Elwood is a marketing strategy consultant who uses consumer insights to help top branding companies launch new products.
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